Tom McKee
Digital Marketing | Creative Strategy | Experiential | Social & Influencers
I help make brands matter to people.
Work I’m proud of:
Helped Dove keep girls in sports during the US Open.
Created a love letter to Harlem’s small business community.
Launched Old Navy’s first-ever tween apparel brand.
What I do:
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Leverage insights to craft strategies that connect brands with audiences across platforms.
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Concept immersive activations that spark genuine consumer connections and storytelling on national scale.
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Develop narratives for global media brands that drive differentiation, innovation, and revenue growth.
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Support brand partnerships from pitch to execution, turning big ideas into significant revenue opportunities.
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Lead best-in-class marketing teams while implementing workflows that enable growth and client success.
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Provide sales organizations with resources that bring visionary ideas to life and secure business wins.Item description
About me:
I’ve spent the past fifteen years as a marketer and media executive using insights to build consumer experiences that place brands in culture.
My experience spans all corners of the modern media toolkit—social, experiential, influencers, content, brand licensing, and more—but the connective thread across my career has always been unlocking the human meaning that bonds consumers to brands and turning those connections into real impact.
At their core, I believe all brands have the potential to be communities—conveying a shared value system, inspiring collective action, and investing in what matters most to their people. That’s what drives loyalty and lasting influence.
